While reading Segal’s piece, Body Matters, I found that the easiest way for me to understand the main points was by thinking of contemporary, concrete examples and illustrations of the myths Segal disputes. In my thinking, I discovered that not only are there contemporary versions of those myths, but that they are the same exact ones that existed when Segal wrote this piece. They haven’t been dispelled with the empirical that exists, and what’s more shocking is that they are perpetrated through almost every media outlet.
The first outlet I considered, much like Ms. Bailey, was advertising, specifically in regard to the myth of the penis and sperm. Our society views the male genitalia as sexual machinery, literally pulsating with readiness. This view is the same one Segal refutes in her piece in her citation of erectile dysfunction and the true behavior of sperm. While Segal views these as signs of weakness, our society views it as blip in the powerful male machinery that has a quick fix: Viagra. The machinery is so ready that when it is having a problem, all it needs is a pill. The ads for Viagra, Levitra, or other prescription or recreational sexual remedies make that clear either with dancing women or a football going straight through a hoop. I am not suggesting that we put forward advertisements detailing how a man can lose his stamina through the years as a sign of weakness. Instead, I want to know why, if the research concludes female biology as powerful as well, are there no representations of that physical power?
Segal’s example of the physical power is the egg, though much like the situation of the penis, the representation in the media only furthers the myth of the egg as weak. Movies and TV shows seem to enjoy creating scenarios in which couples cannot conceive due to a problem with a female partner’s reproduction system. In no Sex and the City episode is Trey’s sperm the problem in conception;
2 comments:
I think that you mentioned something very important in your post that we did not mention much in class. The Viagra commercial showed the men in a group setting, allowing one to conclude that such a medical condition is "acceptable," "widespread," and even "normal." Such an implication makes the target audience attracted to the product and makes them feel better about their condition. I believe that this marketing strategy is very effective and good...but why shouldn't women's problems be dealt in the same way?
As you mentioned, the imagery in the female sexual dysfunction ad showed a sad woman standing alone. This is a powerful indirect message implying that this medical condition is somehow strange or unique when it is not. Monkey, this was a good post that ended on a point that really got me thinking!
Good work Monkey! Do you think that you can find those Sex and the City examples to bring into class one day?
I also thought about the way menstruation is represented in popular culture as something women should hide and feel disgust around. Apparently in the movie Superbad, there is a scene that portrays male anxiety about girls getting menstrual blood on them. All of this is very deep.
Post a Comment